Jessica Merrick
2/20/19
McLuhan compares our society in the “Media Age” to an electric circuit. If you think about it, his theory makes sense because metaphorically the way our thoughts and how we can communicate things to others by using media, shows just how big of a role media plays into us giving and receiving knowledge. The way an electric circuit works is through positive and negative wires being hooked to, say, a light bulb. A battery is also attached to the wires, transferring energy through the wires and into the light bulb. This gives the light bulb the power to light up. Our brain can work the same way. When you have an idea, the “light bulb” in your head goes off. In this case, the media is the battery. When we are introduced to, or use media, the creative aspect of our brains lets us think different ideas. This is also true for when we think general good or bad thoughts.