Andrew Vetsch
ENG 256 ON1
Dr. Licastro
April 5, 2017
Works Cited
Lawrence, Sarah. “The Power of Visual Storytelling”. Getty Curve. curve.gettyimages.com, http://curve.gettyimages.com/article/the-power-of-visual-storytelling.
Sarah Lawrence is an editor and designer of Getty Images. Her thesis is that adding images and videos make content marketing more effective, claiming it encourages customers to become more engaged with the material. With the right visuals, the customer becomes deeply engaged with the advertisement. The intended audience of this piece are advertisers who want ideas when creating their own pieces of advertising to make it more effective and draw in more customers. No bias is presumed in the article.
The strengths lie the examples Lawrence gives when she delves into what advertisers should consider when employing visual storytelling to draw consumers, such as authenticity, cultural relevancy, sensory currency, and classic storytelling archetypes of the visuals. The main weakness, though, is that each category is very brief and needs more content. The information in this source strongly supports the thesis of my research project because it explains how visual storytelling is one of the most, if not the most, captivating methods of drawing consumers in. This piece, though brief, is very relevant to my research since it demonstrates archetypes that are extremely relevant to my analysis on visual storytelling as a means of communication.
Rhonda, McEwen, et al. “Through the Lens of a Tetrad: Visual Storytelling on Tablets.” Journal of Educational Technology & Society, no. 1, 2016, p. 100. EBSCOhost,
Rhonda McEwen is a university professor of media and communication at the University of Toronto Mississauga’s Institute of Communication Culture and Information Technology. Her thesis is that social interaction and self-initiated communication are observed better when tablets were used to create art, as a result of a study . The intended audience of this piece is academic students who want to know how visual storytelling affect artists. No bias is presumed in this article.
The strengths of this article lie with the study McEwan explains to support her thesis. Her outline of the study is very thorough. She presents the process of the study by showing how visual storytelling is beneficial to education technology as opposed to traditional paper-based media. It may not seem so relevant to my thesis, as this is more about using visual storytelling as a means of education for the intellectually disabled, but this supports my thesis to the extent that it demonstrates how visual storytelling is a more effective means in social interaction, which supports my assertion that visual storytelling is an effective alternative method of communication through empowerment to web-designers.
Lafferty, Justin. “Visual Storytelling UX: Why Stories Need Design – Ceros Blog”. Ceros Blog – Interactive Content Marketing & Design Tips. Ceros, Inc., 19 June 2016. Web.
The author of the article, Justin Lafferty, is a blog writer for the Ceros blog. His topics range from storytelling inspiration to marketing practices. The thesis of his article is that having well-designed content will keep consumers interested. He argues that no matter how clean an advertisement’s design may seem, consumers will turn away if it doesn’t meet the consumer’s expectations. His intended audience are people who want to learn how to create engaging content to give a great presentation. No bias is presumed in the author’s article.
The main strength of the article is the simplistic approach it takes for each category to make his point easy to understand. The main weakness, though, is that a lot more could have been said. It would have been interesting if the blog post itself was more engaging. A simple way the writer could have done this is by adding a few photos to show what he is pointing out. The information strongly supports the thesis of my research project because it’s very simplistic about what makes storytelling work. This material is relevant mostly because it explains other aspects of visual storytelling my first source did not. Unlike the other source, which was about the categories of visual storytelling, this source explains how to find the right format for visual storytelling in advertising.