Dabrianna Green
Professor Licastro
ENG 256 01
20 March 2017
Elevator Pitch
Donors are the intended audience for this website. Whether they are donating their time, money, or efforts, donors are what AWE needs. Donors are what AWE wants to attract.
In order to motivate any audience to donate to a cause, they have to feel connected to it. It is important that this organization (and any organization) establishes a personality that communicates who they are and what they stand for. Currently, this website seems to be a hub for all of AWE’s most critical information. Though this is an extremely important aspect of a website for an organization, it isn’t an aspect that draws people in. Evoking a feeling and making connections with potential donors is a currently a main goal for AWE; the website is no exception.
Particularly, the “About Us” page does not give the website’s visitors a sense of who they are donating to, and it doesn’t pull any influential heart strings that will result in donations. A “Who Are We?” page, much like the one on heifer.org, would be an extremely beneficial addition to the site. This will set an overall tone for not only the website, but the organization. AWE is more than just a place that helps women seeking asylum to rebuild their lives and their spirits. AWE is a community that shapes everyone involved and so much more.
Incorporating the idea of Ubuntu within this page to effectively communicate who AWE is and what they stand for would be a unique, yet effective way of establishing a personality. No other site we have researched has done anything like this. In addition to viewing the video on Ubuntu presented in class, when I asked “What elements of the organization do your pride yourself on most, and why?” the immediate answer was Ubuntu and the sense of community that it has helped AWE establish. Tiffany even mentioned that the staff has learned and benefitted from this lifestyle as well. This can be communicated through powerful quotes, statistical data, personal stories, and a brief explanation of Ubuntu and how it applies to the organization personally.
Citation:
“Women’s Empowerment Quiz: What’s Your Most Inspiring Strength? | Heifer International | Charity Ending Hunger and Poverty.” Women’s Empowerment | Heifer International | Charity Ending Hunger and Poverty. N.p., n.d. Web. 8 March 2017.
*I tried to use a hanging indent on the citation, but it was displayed differently on the actual post.
Using photos and stories would be a great way to connect with sponsors and donors. I think having a section like that would be a good way to make the website more personal.
I could not agree more that this site currently lacks the ability to draw in donors. It does not pull at the heart strings or really look that well put together. I question if there should not be a specific page for donors since they are so important to AWE’s operations. AWE needs to define itself and make the donor feel connected and responsive.
I love the idea of adding the Ubuntu philosophy more directly. AWE are clearly firm believers in the concept. The fact that no other website we saw connects their beliefs to any philosophy or concept means there is an opening here. AWE can separate themselves from the pack and inform the viewer at the same time.
I think that the use of Ubuntu on the AWE site would be a really neat way to tie in both the culture of asylees and the mission of AWE in one neat package. The staff’s take on Ubuntu as well as the asylee’s could be explored in sidebar interviews or something similar!
A combination of a who are we and Ubuntu together could really make the AWE website become much better. By not only showing a different take on life, but by relating workers to it, the personalization and welcoming appeal will totally be there.