Different doesn’t always translate to better. Diverging from the standard can lead to the new content standing out, but it could also be an utter failure. There is a reason after all that a norm exists, it tends to work all the time. So, while the Non-profit website Lutheran Immigration and Refugee Services or LIRS has certainly changed the standard layout (however mildly), these changes did not necessarily lend themselves to a website that was intuitive to move around. However, the website isn’t impossible to navigate, and after exploring it for a time it’s layout does begin to make sense. It is only the aspects of the traditional non-profit website that they changed which causes issues.
Starting with the most blatant issue, the design of this website is not what could be referred to as optimized or intuitive. But, they have at least deviated from the norms of the non-profit and changed the dark greens for a dark blue, not groundbreaking but certainly different. Aside from this color change, most everything else that can be associated with a non-profit is present on this site (ie. Name/Logo in upper left hand corner, Donate button in bright color, drop down menus, etc.).
Image 1
However, this isn’t the main issue with the home page. The main issue is that after reaching this section of the homepage.
Image 2
There is no indication that there is any more content. An attentive web user may notice that there is still more space on the page due to the scroll bar, but the page has nothing to indicate this is the case. Considering the fact that the individuals using this page may not be as tech savvy as its creators, this seems like a rather grand oversight on LIRS’ part. Not ensuring that the audience is aware of the extra content on this page doesn’t score LIRS many points when it comes to maximizing the yield of their homepage.
As previously stated, this is a non-profit website, and if the orange “Donate” (image 1) button didn’t already make it clear, the goal of this website is get funding to continue their outreach projects. However, this site also seems to offer financial assistance for individuals seeking asylum in the US (Image 1 shows a portal to the loans section in the upper right corner).
Image 3
This page has general overview of the intent of this program and its goals for those individuals who would enroll in it. While no precise details are provided, the content of this page seems to suggest that loans are not intended for making money, but as a tool to assist displaced people become familiar with new/different economic system. There are a few more portals to news stories, as well as the history of the organization (see the “About Us” portal); information does not seem to be the primary interest for this site. Rather, they seem to focus on Donations and the Loan program.
On the note of the loan program, the intended audience for this site does change ever so slightly. Obviously, the site is meant as tool for those individuals who have used are in the process of using the loan program, so one of the primary audiences is asylum seekers who are enrolled in the loan program. Additionally, this website is meant for Lutherans who are refugee activists or those individuals who believe in Lutheran ideals and are looking to engage with a religious outreach program. While this site does seem to have some opportunities for volunteer work, it is again obvious that they are more interested in financial backing than.
This page was produced by the LIRS group, and more specifically Danielle Bernard the director of marketing and communication (the exact designers of this page are not listed on this site). It’s layout mostly follows the designs that are common to non-profit sites, with some non-standard services such as travel loans. While it does serve as informational site, including the history of the organization and their current projects, it’s primary goals are donations and the loan program (likely funded by donations). Beyond that, it doesn’t make many pressing arguments. While images are used on this site, they aren’t meant to be striking or pitch a strong message. This site seems to use its media to accent the articles instead of support them. What images that are used are often hidden behind walls of text, or cropped to make for space for paragraphs and empty space. Too much of this website is empty space that could have been filled with striking photographs and/or video’s about their organization. (3/10 to much empty space)
Works Cited
“LIRS.” LIRS, Lutheran Immigration and Refugee Service, www.lirs.org/. Accessed 11 Feb. 2019.