Creating A Better World Through Ethical Business Decisions

Pitch:
I would like to create a VR application that puts the audience in the shoes of a large business owner. A large business, or enterprise, is defined as a company with at least 5,000 employees (Large). For realism purposes, I would like my VR application to circle around the beliefs and principles of Chick-Fil-A. Chick-Fil-A is the second largest fast food chicken chain in the U.S. (Bhasin). Truett Cathy is the founder, former CEO, and current board of directors member of Chick-Fil-A. He can best be described as a religious Mormon man that puts his money where his faith is. He is also a firm believer in giving back to the community. In 2010 alone, he raised $1.8 million dollars for seven different nonprofit organizations. To learn a bit more about him, here is a quote about his mindset toward business and his religion, “There’s really no difference between biblical principles and business principles. The Bible, which is a road map, tells a lot about how to operate a restaurant” (Bhasin). This is the position of power the audience will temporarily be taking on in my VR application.

Audience members will be given two options throughout three different points in the application. It is important to keep in mind that these choices will have a significant impact on how you as the owner choose to run your business. Here are the three different option points you will come across throughout my VR experience:
Beginning: Determine whether to keep Chick-Fil-A open on Sundays for a larger profit. This is important because if the core principles of your Mormon board of directors is abandoned, their support will be diminished. But, it is emphasized in the beginning that the main reason to start as business is to make a profit. What do you do?
Middle: Determine whether to cook the books for a large increase in profit. Your regional finance manager approaches you and says he has a way to double the company’s profit. He mentions it is unethical, but he assures you that it is 100% safe. What do you do?
End: Determine which company to partner up with. The two choices are a large non-profit Mormon movement association or an oil company. The non-profit is, of course, not profitable for the company. It is ethical, and it will make you feel good to help others in desperate need of help. Partnering with the oil company will make you exponentially rich, but it comes with a cost. You will lose the support of your board of directors completely. What do you do?

Target Audience:
My target audience is current, potential, former business owners, and any aspiring college or high school business students. It is my goal to teach them the hardships and difficulties along with the personal satisfaction that comes with starting a business. It is important to realize education is important. Also if the correct decisions are made and money is invested and spent wisely, the chance for a successful business will increase.

How it will teach empathy:
I would like to design my VR application to teach empathy through the decisions that are made in everyday life by large business owners. Business owners are often only in business to make a profit. I want this mindset to change. When in the position of owning a large company such as Chick-Fil-A, there is often plenty of money left over to try and help others in need. Throughout his life, Truett Cathy has been a pioneer in the field of giving back to those in need (Bhasin). I want my target audience to get a chance to see how great the world can become if we all decide to give back as much as Truett Cathy has.

Sources:
“Large enterprise.” Définition – Large enterprise | Insee, www.insee.fr/en/metadonnees/definition/c1035.

Bhasin, Kim. “Meet S. Truett Cathy, The 91-Year-Old Billionaire Behind Chick-Fil-A.” Business Insider, Business Insider, 23 July 2012, http://www.businessinsider.com/meet-chick-fil-a-founder-s-truett-cathy-2012-7

Blade Runner 2049 Reflection *Contains Spoilers

Blade Runner 2049 directed by Denis Villeneuve is a sequel to the original Blade Runner movie from 1982 directed by Ridley Scott. Although the movies have similar titles, they are a little bit different. The themes, characters, and motives of these characters make this movie unique. With this being said, android characters are exploited by showing true emotions in this film designed to bring out empathy from the audience.

Firstly, the theme of this movie, similar to the original, begins with a Blade Runner retiring androids. This Blade Runner, named K, is a replicant made from a familiar android. Early on in the movie, it is discovered that Rachael, Deckard’s lover in the first movie, was pregnant and gave birth. There were complications, and Rachael died giving birth. Once K finds Deckard after he had been in hiding for thirty years, he reveals to him he has a daughter that is still alive. He already knew, but never got to meet her. He said, “It was a part of the plan that I would never see her. Sometimes, to love someone, you have to be a stranger.” He changes his mind when K mentions that he can take him to see her. So, the overall theme of the movie is to find Deckard and reunite him with his daughter.

Next, the characters in the movie have similarities and differences. The major similarities of characters embodied in Wallace and, of course, Deckard. Wallace invents synthetic farming after the world’s ecosystem falls apart, and he purchases the Tyrell Corporation for himself. His plan it take make millions of perfect replicant androids, and call them his children. Deckard is a similar character with a different motivation. Before, his motivation was to retire androids and be with the woman he loves. With both of those taken away, he is in a vulnerable state. From the time he comes into the movie, his only motivation appears to be seeing his daughter for the first time.

To continue, some of the main characters in this movie are what make it so unique. To reiterate, the main character’s name is K, and he is a replicant made from Ana, Deckard’s daughter. This is a very strange twist added into the movie to suggest that female androids can now give birth. The movie is spent by Wallace attempting to duplicate this a million times over, but through synthesized methods. The evil character in this movie trying to stop K is ironically named Luv. For Deckard’s love to live, K has to kill Luv. Androids, specifically Luv and K, show real, genuine emotion throughout the movie. I think the best example of them showing their emotions is when they cry. Luv cried when Lieutenant Joshi would not tell her K’s location. Thusly, she used more emotion, and her anger led her to kill Joshi. And K shows his emotion by crying when Luv destroys the system allowing him to feel and see his holographic lover, Joi.

Now, it is proven that he is a replicant of Ana when he shares one of her memories. Invoked by Lieutenant Joshi, who is K’s boss just like Deckard’s old boss, he thinks back of her memory of hiding a toy horse so others would not take it. Later on, K went to find this doll in the location his memory served him, and it was still there. This proves the memory is true, but it is a false memory for him. It poses the question that, “Maybe you’re an android with a false memory, like they give them” (Dick 103).

Lastly, it should be noted that the writers still did not address the question Blade Runner fans have been wanting to know for decades. That question is whether or not Deckard is an android. It appears to me that this is what makes this movie franchise truly great. It evokes empathy from viewers without giving a true definition of either a human or an android.

Cybernetic Bodies: Gender and Labor Roles

Cybernetic bodies are beings of technology created to replicate and ultimately replace all human activities. Through these bodies, it is possible to create an ideal image of one gender or the other. This allows the dominant gender to rule over the opposite gender. According to Katherine Hayles, manmade cyborgs are autopoietic. Autopoietism is when humans alter and replicate something or someone to make the cyborg the way that the creator wants it (Hayles 199). This appears most prevalent in the movie of Stepford Wives, television series of Black Mirror, and the play of R.U.R.
Firstly, in Stepford Wives, the husbands of the story aim to create an ideal, submissive housewife. The husbands start a men’s committee that does not allow for women. Throughout the movie, it appears that these men are studying and analyzing what they prefer their wives to do and appear to be. When the cyborg visions of the wives are shown in the movie, they make themselves attractive for their husbands with makeup, 1950s housewife attire, and bigger boobs. The creation of these cyborgs show off what the husbands value most in their wives. This can be best described as a condensed image of both imagination and material reality (Haraway 292).

Additionally, this movie represents the gender and labor roles that were associated with the time the movie was made. During this time, more and more women wanted to enter the workforce. But the men wanted their wives to stay home, do housework, and take care of children. The men gained dominance over their wives by replacing them with submissive cyborgs. This relates back to setting of the autopoietic mindset.

Secondly, in R.U.R, dominance of men over women is also prevalent. Domin, Helena’s husband, is a bossy and interruptive husband to Helena. She is not allowed to have her own thoughts. Helena faces constant discrimination in the play. Helena was forced into a marriage with Domin. The males are dominant throuhghout this play. Even though the women, especially the character named Nana, predicts the death of all humans by cyborgs, but no one listens to her because of her gender. Since humans are no longer useful in a society where machines do all the work, the machines are tired of being bossed around and they revolt. The idea of women being dominated by men is as normal as eating a sandwich in this society. Lennard J. Davis best describes it as the fact that no area in contemporary life in which some idea of a norm, mean, or average has not been calculated (Davis 3). Davis says that it has been clear from past history that men are superior to women. For example, in the Stone Ages, men were the strong, bold, courageous hunters and breadwinners. Back then, male dominance was a part of human nature. Davis’ description creates questions of whether or not this is still true in today’s society.

Lastly, Black Mirror did not hint on as many gender and labor roles as R.U.R and Stepford Wives did. The main character, Ash, dies in a car crash. His wife, Martha, wants to somehow bring him back to life. Her friend, Sarah, recommends a software for her that allows her to communicate with him through past social media posts, text messages, and emails. It brings comfort to Martha. She takes it a step forward by requesting a cyborg form of him. Martha expects him to be exactly like the human version.

After spending time with him, she realizes he is not at all what she expected. She expected cyborg Ash to be an exact copy of him before he died, knowing everything they he knew without being any better or worse. It seemed like the cyborg Ash was not as mentally developed as a normal human. He made up for that with his instant access to the internet and sexual skills. Katherine Hayles said it best by saying, “In the posthuman, there are no essential differences or absolute demarcations between bodily existence and computer simulation, cybernetic mechanism and biological organism, robot teleology and human goals” (Hayles 3). Cyborg Ash is only doing the job he is programmed to do. Black Mirror is different from Stepford Wives and R.U.R in the sense that it describes the stereotypes of a man, not a woman. Ash is portrayed as the dominant male figure that is a loving husband and dominant lover, amongst other traits. It is also different in the sense that Martha was not at all happy with the autopoietic creation of a human. This is the opposite for Stepford Wives and R.U.R. Well, at least until all the humans were killed by the very machines they created in R.U.R.

The gender and labor roles described in these three cinematic pieces are unique and depicting. Being replaced by cyborgs is a realistic and frightening possibility for our future. This is the case in Stepford Wives and R.U.R. All three pieces went into a lot of detail describing the gender and labor issues specific to their time periods. Overall, these pieces gave us an outlook on a potential, realistic future while promoting awareness of how gender and labor issues were handled in their time periods.

In the world we live in today, one of the toughest questions to answer is what truly makes us human. There is no one particular action or belief all humans share. Each human is different with unique characteristics. These characteristics define each human as who they appear to be. Through Do Androids Dream of Electric Sheep written by Philip K. Dick, it is our expressment of empathy, showing of judgement, and stance on personal ethics that ultimately define us as human beings on this planet. At the same time, I do believe that our faults are what make us human. Through the faults humans can possibly make in the showing of empathy, judging character, and practicing ethics is what makes us human.
For those who have not read Do Androids Dream of Electric Sheep written by Philip K. Dick, here is a brief description of the most important parts. The novel is set in San Francisco during the time of post-apocalyptica. It explores the life or Rick Deckard, a bounty hunter that kills machines. Throughout the book, he shows empathy toward having to retire innocent androids, especially those that are improving society. Rick tries to justify his actions by stating that the androids are not human, and that their lives do not hold any value because of this. The moral and empathetic issues begin when he realizes he can empathize with androids in the same way he empathizes with other humans. In turn, the androids in this novel are programmed in the sense that show they can feel empathy for him as well. Luba Luft, an android, shows empathy toward Rick when she talks with him about his love life. Luba knows about Rick’s involvement with Rachel Rosen, and this is what she has to say, “If it’s love toward a woman or an android imitation, it’s sex. Wake up and face yourself, Deckard. You wanted to go to bed with a female type of android — nothing more, nothing less. […] Don’t kill her—or be present when she’s killed — and then feel physically attracted. Do it the other way” (Dick 144). Whether or not these androids truly feel emotions the same way humans do could be turned into a debate of that of the presidential variety.
Rick is not the only important character in this novel. There is another crucial character, and his name is John Isadore. John is an unwanted, no good outcast in the society established in this novel based off of the fact that he is “special”. He is labeled as special because he failed an IQ test that would have allowed him to travel to Mars with the rest of the humans that passed. This seemingly foreign society values intellectual ability and the ability to empathize with others, specifically humans. John is the most interesting character in the novel in the sense that he is in basically the same situation as the androids. He shows the most empathy out of anyone in the novel because he genuinely cares for all humans, androids, and animals regardless of how they treat him. The novel Do Androids Dream of Electric Sheep written by Philip K. Dick greatly illustrates why John is not “special” mentally.
If John Isadore is “special” in a bad way in their society, it is a societally I would personally never want to live in. He is the most empathic and supporting character in the novel. In chapter 16, Pris sees a spider for the first time. She wants to brutally cut off all of its legs. He begged and pleaded with her not to do any cutting. Simply, his mistake to her was, “Don’t mutilate it” (Dick 206). She did not listen to John, and the whole scenario was cringe worthy and difficult to read. After she did mutilate the spider, John said the spider, “crept about miserably on the kitchen table, seeking a way out” (Dick 207). I believe this whole scenario can best described in similarity to the avaristic greed from humans. Through this metaphor, it can be said that humans are so overwhelmingly greedy that most of us do not know when to stop. We tend to take what we want by any means necessary. Pris did not care if John was pleading with her not to kill the spider. Similarly, a landlord would not care or listen to a logical reason why a tenant of theirs is late on paying rent every month. The landlord decides to kick the tenant out anyway. He literally takes their roof above their head anyway from them. The landlord wanted the spider dead, and it died the moment the tenants left the building. Well done, Philip K. Dick, your foreshadowing has been recognized by your audience with pinpoint accuracy even to this day.
To continue, the novel does not include many details on what the IQ test was that he failed, but it is a safe bet to say that it was a bit slanted. Standardized tests such as this one do not show the true intelligence of most humans. I think it is disheartening the way a simple standardized test can determine the life or career path for an individual. It should be more than that. It should be based off of actions and reactions as opposed to handwritten answers. Not all humans can show their intellectuality and value to society on a piece of paper or a computer screen. In today’s society, standardized tests help shape the path of human lives in a huge way. These tests even group children at kindergarten-level ages. Before the No Child Left Behind Act of 2001 was initialized, only the parents who were willing to pay outrageous amounts for their kids to learn were getting the best education. Before, this caused a lot of segregation and separation amongst between schools, parents and their kids, and the faculty and staff at these schools.
Now, states are required to give standardized testing to students in reading and math in grades 3–8 and once in high school. All students are now expected to meet or exceed state standards in reading and math. If they do not, the state they are living in will provide them with educational assistance (No Child Left Behind Act). Living up to the name of the law, it truly ensures no child is left behind in the classroom. This relates back to the idea of all humans being unique with different characteristics.
Empathy is something that can be taught, but it is up to the individual whether or not they want to grasp their minds around the concept. Human that are empathetic are generally valued more highly in today’s society. Now, in the society that has been built in the novel Do Androids Dream of Electric Sheep written by Philip K. Dick it is valued even higher. There are several key factors in determining whether or not one is empathetic. Most times, if someone fail an empathy test, they are deemed androids, and will thusly be retired. This sort of empathy test is known in the novel as a Voight-Kompf test. The test essentially measures empathetic responses to purposely provocative and insightful statements.
Sometimes, a Voight-Kompf test can be inaccurate. For example, Rachel Rosen says that anyone who grew up outside of what is recognized as a normal society could be flawed in the way they judge and interpret empathy. Thusly, the human/android taking the Voight-Kompf test may fail because they have been conditioned to respond the same way any other person would that was raised in their particular society. Another example from the novel is how animals are consider sacred in their society, so most of their Voight-Kompf test questions revolved around the killing, eating, and dissecting of animals. Since animal killing and consumption is so popular in our society today, all the humans of our society that eat meat would be considered androids, according to the Voight-Kompf test’s logic. This means that Rick would have to retire all of us just over a detail as small as that. Crazy, right? Hell, even a person that has suffered emotional, physical, or cranial trauma may not be able to empathize in a way that is considered normal in modern society. Cranial trauma can be especially devastating for those that do not get it properly treated when the trauma originally occurs.
In the video “An Examined Life” Judith Butler and Sunaura Taylor walk around the streets of California in search for a rainbow bagel. On this journey, they speak about the differences between the limitations, gender expectations, and mental and physical disabilities put on an individual. Judith Butler is a successful philosopher and gender theorist, while Sunaura Taylor is a wheelchair bound woman with limitations on the use of her body and her other extremities. I believe the main point of this video is to inform the audience that physical separation leads to a lack of social acceptance in today’s society.
To continue, Taylor was born with arthrogryposis. Taylor explained to Butler in great detail the lengths in which she had always been an outcast and typical bully subject of her fellow peers. Because of this, Taylor moved to California in search of a better life, and in hopes to finally be treated as an equal human being instead of being continually looked down upon by her peers. Taylor went on to say that she felt as though there was less of a stigma about people with disabilities in the state of California. A large majority of places in America have limited access for those with disabilities. They are seemingly unwelcomed where those without disabilities can freely roam (Butler 1). It all revolves around the judgement of human beings to judge another human that cannot visualize, communicate, or associate with things a typical human being does. Social norms are about as subjective as the political hierarchy that has taken over this country. If those in power think something is a good idea, then it will be implemented. It may take some time to get that something finished, as it cannot happen overnight. But it will happen, and I believe this is the saddest truth all of us humans living in the United States have to wake up to everyday.
It is uncomfortable for “normal” human beings to be around those who are not normal. We as human beings should not be afraid of change, and we should be willing and accepting of everyone with a good heart and good intentions. Good does not come from the physical appearance of a person. Rather, it comes from their actions and willingness to help others. The definition of normal is constantly being changed. There is no longer a set norm for all societies anymore. This is because all societies and cultures are so unique in their own ways that often times a norm in one society is not a norm in another. Some of these actions or norms can be frowned upon or judged harshly by other cultures. Lennard J. Davis said it best by describing the constant changing of the definition of normal by saying we live in a world of norms that is constantly being critiqued and construed by others. Davis talks about the how harshly those with disabled bodies are treated in the world today. To illustrate back to An Examined Life by Judith Butler, physical separation leads to a lack of social acceptance in today’s society (Butler 1). The construction of normalcy is set by mankind themselves. Davis says the problem is not the person with disabilities; the problem is the way that normalcy is constructed to create the problem of the disabled person (Davis 3).
To conclude, I think society has a lot of changing to do before it can be justifiable in my eyes. It seems to me that our society is filled with judgmental hatred and anger toward those who publically express their opinion. I think our society as a whole needs to learn to be more empathetic. This starts by teaching kids at a very early age that empathy is valued as high as money in our society. Whether you agree with an opinion or not, mine included, let us all agree to disagree that our country was formed on the basis of free speech and equality for all. To judge a man’s character based on personal beliefs says a lot about the judger in and of them self. Through Do Androids Dream of Electric Sheep written by Philip K. Dick, it is our expressment of empathy, showing of judgement, and stance on personal ethics that ultimately define us as human beings on this planet.

Works Cited
Butler, Judith. An Examined Life – Judith Butler & Sunaura Taylor Sunaura Taylor. 6 October 2010. Interview.
Davis, Lennard J. Constructing Normalcy . Binghampton : Verso Publishing, 1995. Book.
Dick, Phillip K. Do Androids Dream of Electric Sheep? Del Rey, 1968.
No Child Left Behind Act. 27 January 2011. Document. 8 October 2017.

Rick – A Relatable Character

If you read the end of this book, you would know the Rick found and retired the remaining nexus 6 androids he set out to retire. Upon doing this, he had completed his mission that was given to him in the beginning. Beforehand, he had begun to feel empathy toward retiring these machines. But his empathy was not totally personified until he met Rachel, and had his moment with her. The simpliest way to live in this world would be best for everyone to have what Iran describes as “long deserved peace” (Dick 243). Rick does begin to feel empathy and care for Rachel, but he cares for his goat so much more. He was devastated when Rachel pushed his goat off a roof. This proved Rick can feel the same human emotions as humans today do everyday.

Have you ever had something or someone in your life you would be devastated if you lost? How relatable of a human is Rick to you? How relatable of a character in a fictional story is he?