Karl Stolley skyped with our class and discussed different types of fonts. For most fonts we discussed and that he told us about were fonts that I didn’t really know. Some of the fonts I was common with for example Helvetica and Calbri. Then he told us that for most brands use fonts that I wasn’t common with but, that is how they became so popular. He discussed there are more to just a font, for example, its more than what the words are saying with the font. The use of various fonts can be aesthetically pleasing as well. We use certain fonts because they are skinner and easier to read and they flow in a manner that allows readers to flow with the information. While we use bolder and bigger fonts to say something important or give meaning to something. When Dr. Licastro also included in the visit that uses Helvetica for her emails for people with learning disabilities to help them better read the information was really interesting to hear. Which made we wonder why don’t we use Helvetica in academic papers if there were studies on this font that aided in the understanding and helped with learning disabilities