“The environment as a processor of information is propaganda. Propaganda ends where dialogue begins. You must talk to the media, not to the programmer. To talk to the programmer is like complaining to a hot dog vendor at a ballpark about how badly your favorite team is playing.” (McLuhan 142)
The media allows for us to create conversation with one another to make sure the information is correct and checked. Many times what we see or look at has some sort of agenda attached to it instead of giving the masses the information we all should have. As soon as the angle is out there it attracts certain people it knows it’s going to hit.
With the many outlets and forms of media we have now, it doesn’t take much effort or time to find the right people or sources to get the correct point across.
The programmers are the people creating the outlets that put out the propaganda. The processors of information allow for the propaganda to continue to be visible in the media. But the media has more people that are able to interrupt the transmissions through dialogue that hopefully finds the attention it needs to end the flow of propaganda.