The Paris Review rhetorical analysis

 

Script:

The Paris review publishes fiction, poetry, photography and other art mediums with the purpose of emphasizing “creative work as long as its good”. It also publishes podcasts and video interviews. It is geared towards literary enthusiasts and aspiring writers who can submit their work to the magazine. Although rich in content, it provides a mediocre user experience.

The website uses a white background with dark grey font for titles and light gray for author names and the body text. The title pops out due to its large font size. The font chosen by the Paris review is professional and adequate to the content of the magazine. Notice how the only color that pops out at the reader is pink. This is effective in drawing the user’s attention to certain elements of the website such as the subscribe button, the current issue, and the title of the featured articles.

The front-page layout is easy and intuitive with one big area for featured articles followed by three columns with other articles to choose from.

Other tabs such as the daily, follow a similar pattern, with one single literary work taking most of the screen with its image and some of the body text. To see more articles simply scroll down.

All tabs make great use of the spatial mode. The stick header at the top follows the user, eliminating the need of scrolling back to the top to change tabs, and also by spacing out articles or pictures into columns, such as in the podcast or video tabs it reduces the clutter on the screen, making it for a clean and simple to navigate UI for the most part.

Once a article has been selected, the text and images will take up the left and central area of the screen while the right side is left for showcasing other articles.

The layout changes drastically in the about page, with a grey background and pictures being side by side with no space between them. This about page is unique in the sense that it tells the story of the magazine with emphasis in pictures rather than words. This makes it hard for the user to find pertinent information fast.

The aural mode is standard for any website, sound only plays when the user wants it to play, however exiting a video without clicking the x bottom on the top left corner will close the video but audio will keep playing. Certainly, making it for a rather mediocre experience in that regard.

The gestural mode of the website is also lacking with the same gesture having different functions in different tabs. In the video tab, clicking on the side of the video will close it, but clicking on the side of a picture in the about page wont. Clicking away from the search bar at the top will prevent you from writing but the search bar won’t disappear.

Navigation isn’t the easiest in this website, there are more categories besides the ones at the header however, because the Paris review does not make use of the tags features even though it is available, it makes it hard to search for a particular topic the only way to do so is to click here.

Overall, the website satisfies its purpose of providing the user with literary content, but it is not easiest website to look through, with some aspects of the website being empty such as tags or videos playing even though you’re no longer watching them. Along with some categories being hard to find it makes for a frustrating user experience.

 

The Paris Review. https://www.theparisreview.org/. Accessed 13 Feb. 2020.

“Paris Review – Writers, Quotes, Biography, Interviews, Artists.” The Paris Review, https://www.theparisreview.org/about/. Accessed 13 Feb. 2020.

“Paris Review – Writers, Quotes, Biography, Interviews, Artists.” The Paris Review, https://www.theparisreview.org/about/submissions. Accessed 13 Feb. 2020.

 

 

Rhetorical Analysis of The Paris Review

https://drive.google.com/open?id=1bVLDF05DScwHxKipK-VRl5NKM4T63S7q

[Start at home page of The Paris Review]

A rhetorical analysis can be performed on The Paris Review. The Paris Review is a professional literary magazine that features original writing and various types of art. They also discuss opinions on art and literature through interviews and podcasts. The Paris Review is an effective literary magazine because it is very neat, professional, and easy to navigate.

When you open the website, you are taken to the home page. The first thing that catches my eye is the huge title at the top of the page that is written in all capital letters in a fancy font. This makes it clear that their audience consists of high class, rich, and elegant art lovers who love to read and discuss art.

The header is located below the title and is clearly organized to separate the different categories of information they have on their website. For example, when you hover over “The Review” tab, you can see some of the genres of text you can read, such as fiction, poetry, or essays. This makes it easy to navigate to the page you are looking for.

However, if the headings and subheadings do not narrow down your search enough, then there is a search bar in the heading that makes it simple to find anything. A search bar is essential for an online magazine because there are tons of material within the website, so a search feature makes everything easy to find.

[Search soccer]

Right away, you have all the results from The Paris Review with the word soccer in it. Then, you can even filter it further by genre. This is a quick, easy way to get filtered results.

[Go back to home page of The Paris Review]

The next thing I notice is the color scheme. The color scheme for the online magazine is composed of neutral colors like black, white, and gray. This makes it look very clean, neat, and professional. Although they use these colors to look professional, the main purpose is to make the material in pink stand out. For example, the subscription box is highlighted in pink to capture the reader’s attention. The writers do this to hopefully get the readers to click the subscribe box to enter their email. Additionally, they have the current issue highlighted in pink to get the readers to purchase the hard copy issues. Also, if you place your cursor over anything, it will turn pink. Clearly, the pink color scheme is used symbolically to make things stand out from the rest of the neutral colored page.

[Go to Ploughshares]

On Ploughshares, almost everything is the same color. Therefore, nothing really stands out to the reader. I think the idea of a bright color among a bunch of neutral colors is a great idea to focus the reader’s attention on specific aspects of the website.

[Go back to home page of The Paris Review]

If you haven’t noticed already, the header remains at the top when I scroll. This is an underrated feature because there is nothing more annoying than scrolling all the way back to the top to view the menu or search box in the header. By pinning the header to the top, it makes it very easy for the reader to navigate the website.

[Go to Guernica]

Here you can see how the header does not remain at the top, which makes it time consuming to scroll your way back up to the top just to access the header.

[Go to “The Daily” page of The Paris Review]

The content is organized chronologically with the newer information at the top and older information towards the bottom. By organizing from newest to oldest, it saves the reader time and provides them with the most up-to-date information. For the reader, the less scrolling, the better.

[Go to “Arts & Photography” page of The Paris Review]

Since the audience is prestigious art lovers, they expect to see high quality artwork. The Paris Review delivers in this aspect. It is exceptional work and the reader can view a lot of pictures at once. The reader is also scrolling, which is much easier to do than click through a slideshow of pictures. Then, once they find an artist they like, they can view their art in one place.

There are also side bars on some of the pages with filters to limit your search. These filters are alphabetically by author last name and decades. Once again, this makes it easy to find information that is relevant to what you are looking for and it also remains on the side when you scroll.

The page looks organized since all the pictures are the same size and shape, and the text is lined up. It makes it very easy on the eyes to view. There is also plenty of white space between everything, so the viewer does not feel overwhelmed by all the content.

[Go to “Podcast” page of The Paris Review]

Podcasts are becoming super popular today. Many people will listen to them on their commutes to work. They are also good for people who prefer to listen to articles rather than read them. The podcasts give viewers an auditory option, which cannot be found many other places on the website.

Like the rest of the website, the podcast feature is easy to use. They provide a short description of the podcast episode, while also embedding the episode within the website. This means there are no annoying pop ups or new browsers opening with the podcast. You can also subscribe on Apple or Google, which makes it easy for cell phone users to listen on their phones.

As you can see, The Paris Review is very well organized. Everything is consistent throughout which makes it look very professional. They also include many user-friendly options like sticky headers, filters, and search bars to make the website easy to navigate.

Works Cited

Guernica. https://www.guernicamag.com/. Accessed 13 Feb. 2020.

“Morrison, Toni, et al. Before the Light. 13, https://www.theparisreview.org/podcast/6047/before-the-light. Accessed 13 Feb. 2020.

Ploughshares. https://www.pshares.org/. Accessed 13 Feb. 2020.

The Paris Review. https://www.theparisreview.org/. Accessed 13 Feb. 2020.

Rhetorical Analysis of Tin House

https://drive.google.com/file/d/188wcAVmcdilDwAmcDetoJhuglcK3pzas/view?usp=sharing

Today I am going to be doing an analysis of the Tin House website. Tin House is an online magazine for literary enthusiasts that promotes books, poetry, and merchandise by ordinary people for ordinary people. Tin House’s usage of various modes and affordances play a vital role in captivating the reader and creating a comfortable user experience.

At first glance, the website is visually appealing. The font is reminiscent of Times New Roman. The serif font paired with the simple color scheme creates a sophisticated and timeless environment for the reader. The main colors used are black, red, and muted blues and yellows which are calm and inviting. A simple top navigation is used featuring three options listed below the logo. When the user scrolls down the page, the navigation turns into a sticky header with a side navigation that pops out when clicked offering the user more options. This assists the website’s information architecture in making all content easily accessible from any page on the site.

On the Books page, the navigation allows the user to filter what they are shopping for by genre. Hyperlinks become underlined when clicked on reminding the user what page they are currently on. Spatially, the organization of the website makes sense. A search bar at the top of the page allows users to search for a specific article instantly. Followed by the page navigation and the featured books. Only 12 books are featured on the page at a time allowing the page to not feel too crowded and overwhelming for the user. Each literary piece has an image associated with it. There are some photographs, but most are illustration. All images are clickable, acting as a button to take the user to the literary article associated with it.

When a literary piece is selected, such as The Last Taxi Driver by Lee Durkee, the website gives description and reviews of books, about author, and links to purchase the book. Linguistically, the website is easy, simple, and informative. The pages are not distracting and are written in the same voice with no grammatical errors. This is attractive to the website’s audience of literary enthusiasts. Quick links to the books are also offered improving the user experience as users can easily access the literary piece they are interested in.

The only aural mode shown is on the Podcasts page where users can browse the Between the Covers Podcast by episode. This sound element shows people discussing literary books/poetry as well as interviews with the authors such as this episode with E. J. Koh. The volume and tone in each video are appropriate to the setting. Similar to the Books page, there are links taking the user to subscribe to the podcast giving the website a sense of consistency.

Photographs of people are included on the Merchandise page. The people appear to be average customers smiling and happy wearing their Tin House merchandise. This entices readers to want to purchase merchandise for themselves. There are no pictures that feel out of place or inappropriate for the setting. Again, only 12 products are shown at one time. At the bottom of each page, information in the footer allows users to sign up for the newsletter, reach quick links to the About Us and Contact pages, as well as access Tin House’s social media pages.

Overall, the modes and affordances work well together to captivate the user and achieve the main purpose of the website, promoting literary pieces to those who are enthusiastic about them.

 

Works Cited

“‎Between The Covers : Conversations with Writers in Fiction, Nonfiction & Poetry on Apple Podcasts.” Apple Podcasts, https://podcasts.apple.com/us/podcast/between-covers-conversations-writers-in-fiction-nonfiction/id583648001. Accessed 11 Feb. 2020.

“Between the Covers Podcast.” Tin House, https://tinhouse.com/podcasts/. Accessed 11 Feb. 2020.

“E. J. Koh : The Magical Language of Others.” Tin House, https://tinhouse.com/podcast/e-j-koh-the-magical-language-of-others/. Accessed 11 Feb. 2020.

“Home.” Tin House, https://tinhouse.com/. Accessed 11 Feb. 2020.

Noble, Barnes &. “The Last Taxi Driver|Hardcover.” Barnes & Noble, https://www.barnesandnoble.com/w/the-last-taxi-driver-lee-durkee/1131983290?ean=9781947793392. Accessed 11 Feb. 2020.

“Products Archive.” Tin House, https://tinhouse.com/shop/. Accessed 11 Feb. 2020.

“The Last Taxi Driver.” Tin House, https://tinhouse.com/product/the-last-taxi-driver/. Accessed 11 Feb. 2020.

Rhetorical Analysis Assignment

https://drive.google.com/open?id=1BQokmmfO2_i2swEob1nqkyc5QNdGdsXu

Introduction

This rhetorical analysis will be on the website pshares.org which is home to Ploughshares at Emerson College located in downtown Boston Massachusetts. Ploughshares has been working on publishing quality literature since 1971 as well as their award winning literary journal which is published four times throughout the year.

Thesis

Ploughshares has created an excellent source to not only find literary pieces, but also be able to promote their own work and their well known journals. By piecing together the website in a clean, organized manner, it has allowed the content to be front and center in all aspects. The simple layout offers an easy experience for users to find whatever they need whether it be to read up on the yearly journals, place an order on an article, or subscribe to be a member of Ploughshares.

Audience

The audience which Ploughshares is intended for would be someone who enjoys very mainstream, simple literature, which can also include a professor at a college or a teacher in an elementary school. The content of the writings in Ploughshares is something that is easy to understand and gets to the point, making it easy for everyone to understand it. The audience can range from those of an older age who are teaching the writings, or those of a younger age who are interested in educating themselves on the poems and writings.

Purpose

The purpose of this website is to give readers simple access to some great pieces of literature for an affordable price. By giving access to different pieces, this not only creates good press for Ploughshares, but also satisfies the readers and gives them incentive to subscribe or purchase more content from the site. For prospective readers it allows the opportunity to explore and learn more about the literary journals and give them a chance to find their passion for literary pieces if they have not already found that.

Context

The context of the website and the content of the website is something that is meant to be sat down with and read over thoroughly and in a timely manner. Some of the users might use literary pieces such as these for educating if they are a professor, or for personal use if they are able to find enjoyment out of reading these pieces on their own. Since these pieces of the journals are spread out over a number of years, it can be educating on different times than some readers are used to and have not been very educated on.

Genre

The genre of this website can be labeled as educational pieces of writing used for multiple purposes. These purposes as mentioned earlier can be for self use or educating a particular group of people. Since the texts are all different in their own way pertaining to different events and sub genres, we can not accurately label this as one specific genre. Specifying a genre in the case of pshares would not be beneficial as some can see it as being labeled as one particular genre of literature.

Modes

Visual – The visual mode of the website includes a very simple layout, but something that is effective in bringing in the viewer and giving them all the information they need in order to purchase, subscribe, and read. You can see different style fonts used, different coloring on fonts, as well as bold being used in order to help a certain category stand out.

Aural – Throughout the website, the aural mode is not to be seen in the sense of music or sound effects, or any kind of noise that is typically seen when we think of aural mode. Much of the aural mode can be seen in the tone of sound used in the reading which the website contains.

Spatial – The spatial mode of the website allows easy access for all users and to help them navigate with whatever they are needing information on. The simple organizing used throughout helps keep it clean and look professional.

Gestural – Gestural mode is not seen with Ploughshares. Being that it is a website, there is no physical human interaction or expression going on, but rather in the readings contained in the website.

Linguistic – The linguistic mode seen in the website is written words. Being that it is a professional publishing site, the use of words and sentences might not be something that the user might see on a day to day basis. Regarding the content of what is being displayed, it can be professional or more casual depending on the topic of that piece of literature.

Conclusion

Ploughshares has been proven to be of the highest quality when looking for literary pieces. Through their history of being in operation, the website has been a goldmine for users of all kinds. Through the analysis of the site as a whole, this allows the perception of the site, and the publishing as a whole to be looked at from a different view in order to show its full potential and help anyone gain access to the articles of writing that are being displayed.

Rhetorical Analysis Assignment

Now it is time to compose a rhetorical analysis for a professional website. These will serve as models for our final project – a redesign of Stevenson’s literary magazine. Pay careful attention to elements of these websites that  you would like to emulate or avoid when designing our literary magazine. Remember, your analysis needs to start with a strong thesis statement that presents an argument about the site, and then all of your supporting evidence needs to reflect and connect back to that thesis. Please use the OWL at Purdue “Organizing your Analysis” guide to structure your essay spatially, chronologically, or by persuasive appeals.

Here are your choices:

  1. First, you need to choose one website to focus on. Then, you need to determine the audience, purpose, context, and genre using chapters 1 and 2 in Writer/Designer (like we did in class). You should address each of these topics thoroughly with direct evidence from the site and your research. You must use MLA citations for any information you summarize, paraphrase, or quote from any website or textbook.
  2. Next, you should include a thorough visual analysis of the the site you have selected. You should  provide an analysis of the interface – in other words the platform the text is published on – and how that interface affects your experience of the text. When analyzing the interface consider the modes and affordances, including: color, font, media, information architecture, and user experience. You should analyze how the visualizations look,  and what argument the visuals are making (in other words, what is the purpose of the images, videos, etc).
  3. You should write out a script using the evidence you gathered and the organize the script in a way that is easy to navigate visually. This script will be included in the post.
  4. Then, you will use screen captured videos (I suggest Quicktime, Screencast-o-matic, or LiceCAP), or another tool of your choosing with permission from your professor, to record your analysis. The idea is to walk your audience through your analysis aurally, visually, spatially, gesturally, and linguistically. Aim for 2-3 minutes.
  5. You must post this to our WordPress site with the media in the appropriate places. To share the video you can save it to Dropbox, Google Drive, or YouTube and provide a link in the post. Then, put the script underneath the video.

    This is due by noon on 2/14. It should be posted as category “blog” and tag “rhetorical analysis” plus your section number.

Students must assent to and to uphold the University Honor Pledge:

I pledge on my honor that I have neither given nor received

unauthorized assistance on this assignment/exam.”