“7 Psychological Principles for Better UX.” LiveSession, https://livesession.io/blog/7-psychological-principles-for-better-ux. Accessed 18 Feb. 2020.
Cognitive psychology takes other mental processes into account and researches attention, perception and problem solving. For example, Miller’s Law states that the average person is limited to about 7 pieces of information. This is one of the many important aspects of improving user experience. UX designers may keep that in mind with tab amounts, page links, etc. In addition, Gestalt states that the whole is more than the sum of the parts. This field of psychology explores how people perceive objects, as well as how they simplify complex images, such as the law of proximity. Almost all Gestalt laws can be applied to UX design. With Jakob’s Law, your users already know how to interact with other websites. Why would you ask them to change their habits? If your site works like other sites they know, they won’t need to learn how to use it – they’ll know right away. The principal of least interest is self-explanatory, but requires the users to work with the interfaces with as little effort as possible. Other factors such as the law of similarity, Hick’s Law (less is more) and serial position effect are key in creating an engaging webpage for users to explore. This is all applicable characteristics that I hope to incorporate in our process of redesigning the Greenspring Review.