The information in the article helps those create websites by first helping those understand how a user thinks and expects from a website
UX and psychology go hand in hand (Tyrkiel). There are 3 areas of psychology that are related to user experience. First one is Behavioral Psychology, meaning that an individual’s reaction depends on their previous interactions with the environment (Tyrkiel). In other words, users will expect your website to function like others (Tyrkiel). The second one is Cognitive psychology, dealing with how people behave and how they think (Tyrkiel). The way this relates to UX is users will choose the easiest path to get something done. The next one is Gestalt psychology, meaning how people perceive objects, as well as how they simplify complex images (Tyrkiel). They are also seven psychological principles that can be applied in design. They are Jakob’s law, The principle of least effort, Law of proximity, Law of figure/ground, Law of Similarity, Hick’s law, and Serial position effect (Tyrkiel).
These laws can be applied when designing a website, in our case “The Villager”, to ensure that our website acts like one and is appealing to those who use it. A good way to use these laws is to see how they are incorporated in “The villager”, then see how much it is incorporated in another website, such as Towson University’s website. See which of the two does a better job and what is the room for improvement in Stevenson’s website.