UX Summary

Buley, Leah. “Are You Really Ready to Grow Your Design Team?”.Uxmatters, 21 May 2019, https://www.uxmatters.com/mt/archives/2019/05/are-you-really-ready-to-grow-your-design-team.php

The article and information I found came from the website uxmatters which helps to give more insight on UX and any questions someone might have about it. The site contains educated articles along with the authors who have been used as well as the different topics within the UX. 

 

Throughout the years of technology, it has become more popular and complex. With this being the case, organizations have now begun to strengthen their design teams with the importance of UX becoming greater and greater. Many people have seen a screen become their primary touchpoint making the experience they have become all the more important. What has been discovered is that just because someone may have a larger design organization, does not mean the design maturity will be there as well. Many companies with design teams noticed that the return on investment was not as great due to their design team was not being properly calibrated. In order to give the users a proper experience it is important to apply design to solving strategic problems. Making sure the designers have a voice in the decision making process becomes important and have been noticed to have a great impact. Using data to make design decisions is also important as it is able to drive efficiency gains and savings costs all across the business. It has also been noted that most of the successful designers in the business have not come from a design oriented background. This means that people have come from all different disciplines and have been taught the fundamentals and keys of the design process. 

 

The principles discussed in the article can be applied to the Greenspring Review in the sense that finding a proper design team is not as easy as it might seem with just finding a person with a design based background. The articles research has proven that many design teams can come from different backgrounds and studies.

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