UX Movement, and UX Movement. “5 Techniques to Make Mobile Call to Action Buttons Intuitive.” UX Movement, 4 June 2019, uxmovement.com/mobile/5-techniques-to-make-mobile-call-to-action-buttons-intuitive/.
This article is about how to encourage people to press call to action buttons more than they usually do. The article introduces 5 different techniques in order to make it more effective and intuitive. Technique 1 was called “Order the buttons to scanning pattern” which is pretty self explanatory. It is important to order the buttons from top to bottom because it fits the scanning pattern. The bottom button is easiest to reach, and it improves efficiency where it helps people get what they need to get done faster. The second technique deals with distinguishing buttons from text with an outline. By just having text, people might not see that it is an actual button, and just think that it is text. Also by having an outline, it shows that what you’re trying to do is high priority. The third technique dealt with adding color to the progressive actions. The ones that are high priority should be the easiest to identify, and should have more visual weight. It is important to use a variety of colors as well to show priority. It has been discovered that blue is familiar to most users both male and female, that it is a color that is viewed positively as well. The fourth technique is to vary the font weight of the present text labels. Here, it is important to vary them in terms of importance. The last technique is to put an icon on the button that has the highest priority and helps the customers achieve their goal the fastest. For people who are colorblind, they need something more than just the color to base their decisions. The picture of the action helps promote them to pick the button more so than to not pick it.