Rundle, Jon. “Designing Your Digital Product like a Concept Car.” Medium, 15 Jan. 2020. Retrieved from https://medium.com/snapdocs-design/designing-your-digital-product-like-a-concept-car-26e382eb56e.
This article talks about concept cars, and how car manufacturers spend millions of dollars, and thousands of hours on creating a concept car that will never actually roll off the production line. What does happen is that certain features in these concept cars do end up trickling down to current day cars. Like the 1938 concept car Buick Y-job with its electric windows and flush door handles which are now common in modern cars.
The article makes a connection between these concept cars and UI/UX design. Concept designs can have an influence on tomorrow’s car or website. By designing with the future in mind, instead of the typical normal restraints, a designer may be able to influence design and “help unlock ideas that … may have never realized or explore[d].” If used as a tool, this design mindset can help designers picture their future designs and set out goals or steps on how to achieve them.
At the author’s company, this mindset helped develop a future workplace platform, because with zero engineering the company managed to evaluate what would be great design ideas that could work with the rest of their products.
In summary, the author of the article explains that just like concept cars help push the automotive industry forward, concept UX designs, even if not implemented, serve as learning experiences for the designers and helps push their work forward.
This article can greatly help redesigning the Greenspring Review website. If we are to compete with other schools, we cannot have a redesign that is plain and standard. A design that pushes towards the future and is unique, would help the Greenspring Review standout when compared to other school literary magazines.