Li, Jacky. “3 Practical Tips for Product Builders When Designing in an Era of Digital Exhaustion.” Medium, 11 Jan. 2020. Retrieved from https://uxdesign.cc/3-practical-tips-for-product-builders-when-designing-in-an-era-of-digital-exhaustion-47131d933baa.
In this article, Jacky Li discusses ways to create a successful online presence in the midst of consumers feeling less and less excited about the digital sphere. He opens when an anecdote about the excitement he felt with his first interaction with the internet. He then says how that excitement in consumers is slowly dwindling. This generation is more reliant on digital platforms than any other, so how can we keep the digital realm interesting and excitable?
Li suggests three points to follow when creating a digital space. First, we must get inside the head of our site visitors and potential customers to understand their headspace. We must understand the behaviors and routines of our customers. Do they mindlessly scroll through Twitter every 2 hours? Do they have a designated time of day where they check their social accounts then stay off for the entire day? Understanding the relationship between the consumer and digital platforms is important.
Next, we must understand what behaviors we want our digital platforms to encourage or cause. Everything has an effect, and we want to understand what the effect is. We can control what the effect will be by understanding what the effects are.
Finally, we establish an emotional piggy bank so we can create a more personal relationship with consumers. We must empathize with our consumers, so they can feel acknowledged and heard. This is a simple marketing tool to create quality relationships and therefor increase customer retention.