Visual Rhetorical Analysis Practice

On the Villager site, students at Stevenson University are provided with a plethora of information regarding events and news at their institution by using various modes, yet lack in other modes that include interaction between site and the student.

Modes:

When looking at linguistics, the title heading sticks out because the font style remains the same, yet the font size and direction of the text do not. They chose to have the word “Villager” in a larger font than “Stevenson university” and the word “The” is turned vertical alongside the two.

When exploring the visual modes within the site, the color schemes of green and white are very noticeable and keeps the purpose focused on Stevenson University-related news and information. The green and white space allow the arrangements of the site to not feel so cluttered. This leads to the spacial modes within The Villager site. The pages are organized by static headings of “News”, “Features”, “Sports”, Reviews”, and “OP/Ed”. Regardless of the different stories fluctuating under the headings, the headings themselves remain the same to keep a constant level of organization within the site. Another example of spacial modes within the site is located on the side navigation bar, under the heading “Recent post”. The site organizes the stories based on recency and goes a step further to even number the stories 1-10 to stay focused on the organization for the audience to better follow stories that are more up to date.

Affordances:

While the Villager affords the Stevenson Student with a vast amount of information and news regarding the school, the site is not heavy in gestural modes. The main interaction piece of the site is the top navigation bar, including the search bar and social media link icons. When searching through the site, these are the only way to interact and be a part of the site. This takes a little bit of the nostalgic feel away from the genre of a newspaper. There are no interactive games or fun side comics much like a printed newspaper.

Conclusion:

The Villager allows students the opportunity to gain information regarding their news within the university. Although not as interactive, the site gives a new insight to all the events and features going on at the school.

One thought on “Visual Rhetorical Analysis Practice”

  1. 1. I think your thesis is very well worded and easy to understand.
    2. You were successful in mentioning almost all of the modes. I really enjoyed your specific examples with each mode even going as far as to add multiple examples to really prove your point.
    3. You identified one major affordance within this site and gave detailed examples of the negative to the gestural modes in this site and it connects directly with the thesis.
    4. I like that you chose to include multiple images in your analysis because it helps me see exactly what you were pointing at in the analysis.

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