McLuhan is emphasizing the idea of electric circuits in the book when he says “Electric circuitry profoundly involves men with one another. Information pours upon us instantaneously and continuously” (McLuhan 63). McLuhan is trying to say that with the use of technology we are always taking in new information and we may not even realize it. I would agree that with the use of technology we are like a sponge we take in new information all the time. McLuhan then says that “As soon as information is acquired it is very rapidly replaced by still newer information” (63). McLuhan whats to say that we will take in new information and we will immediately forget the old information like our brain will do wipe to make room for the new information. A prime example of that would be for when people are studying for exams they remember enough information for the first exam but when it comes time for the next exam all the information of the previous exam is hard to recall because people don’t remember any of it. I would agree that would be true because I personally would say that happens to me. I’ll remember enough information to take the exam then I’ll remove all that information from my head without even realizing it.