Entrepreneurship Panel

As I sat in a crowded room full of future entrepreneurs, we all looked at the panel of current entrepreneurs, ready to learn as much as we possibly could in an hour and a half. After the panelists, such as Chris Daley, who is a professor here at Stevenson, provided some background information about themselves and their businesses, the more specific questions started being asked. There were several inspirational stories about how they first started thinking about being entrepreneurs, such as one quote that, “If you can make a dollar on every t-shirt, all you have to do is sell a million t-shirts to make a million dollars.” The entrepreneurs were knowledgeable, personable, and had many life stories to share with us. They were willing to answer any questions we had to help us to prepare better for our future. Consistently, they all spoke of experiences when they saw employers or others doing something that they believed they could do better. These situations motivated them to become entrepreneurs. One of the panelists, who worked for Enterprise, spoke of how she began in sales and was doing so well that a promotion would have caused her a pay cut. This made her pursue a higher position and take over a branch for herself. They cautioned that one should, “always have two forms of income,” in case the tides turned against you. Networking was a key aspect that they emphasized in everything they did, as well as running their potential ideas by other entrepreneurs to see what their thoughts on the idea were before pursuing it. Perseverance and being relentless was a common mentality that they discussed as being key in the realm of entrepreneurship.

In relation to my career goals, I am not interested in becoming an entrepreneur. Although, I do believe a majority of what was shared can be applied to my future work. It is always important to take advantage of opportunities like this because individuals that are in the work force are a valuable resource.

Timing in Life is Key

From attending the Entrepreneurship Career Panel I gained a lot of insight on how much hard work it takes to build your own brand. This career panel included John Dinkel who is the principal of Dinkel Business Development LLC, Chris Daley who is the founder and principal of Whirlaway LLC, Andrew Murphywho is partner and owner ofFlying Frog Publishing, Elizabeth Trimm who is branch manager at Enterprise Rent-A-Car, Andy Brown who is founder and CEO of Eat Pizza, and Garrett Pfeifer who inherited his fathers business Maryland Brand Management. All of these entrepreneurs have built their own brands from the ground up and each told a significant story of how they got into entrepreneurship. Many of thir stories included timing in life and knowing that they could do so much more than their bosses.  The one that stood out to me the most was Garrett Pfeifer who inherited the family business from his father. Maryland Brand Management is a company that creates designs for clothing like shirts, hats, leggings, and polo’s  He told the story of how his father started the business, he would go to every Ravens game and would sell shirts during the tailgates doing his best to make money and get the brand out while. His friends would always tell him to give up and just enjoy the tailgate with them but his father pushed through and followed his dream. This is where Garrett got his inspiration, his father told him that if he continued to sell shirts for $1 it would only take selling 1,000,000 shirts to make $1,000,000 dollars. Along with telling their stories they each gave the audience three words of advice. The words of advice they gave included:

  • build networks early
  • prepare to work hard and be humble
  • know your strengths & weaknesses
  • learn and understand sales
  • understand what you are willing to give up to get what you want
  • know your “why” and your passion
  • set goals early
  • don’t let anyone get in your way
  • get lots of input but be ready to ignore it

All of the advice and input they gave really made an impact on my thoughts of entrepreneurship and how much work it truly takes to get where you want to be.

This event really connected to our course because in digital publishing it is all about how you design and portray the point you are trying to get across. These entrepreneurs had to build their own brand and image from the ground up. By interacting with people and selling their company is all about the way they come off the and connection they make with their customers which is exactly what needs to be done in digital publishing. Not only did the career panel connect to class but it also connect to my future career goals. This panel really taught me how to prepare myself and set myself up for success but also potential failure. I want to become a Web Designer for a company where I can create and update their website content and design. By taking the different advice from the panelist I can set myself up to be able to attain my career goals in the best way.

 

Entrepreneurship is Key to Career

The entrepreneurship career panel was an amazing opportunity to learn about the working world and what it takes to make your name in the world of business and sales. The panel included six speakers: John Dinkel, the principal of Dinkel Business Development, LLC, Chris Daley, Founder and Principal of Whirlaway, LLC, Elizabeth Trimm, Branch Manager of the largest Enterprise Rent-A-Car in the Baltimore Division, Andrew Murphy, Partner and Owner of Flying Frog Publishing, Andy Brown, Founder and CEO of “Eat Pizza”, and Garrett Pfeifer of Maryland Brand Management. Each of these entrepreneurs had interesting stories and great experience, but for me, the ones that stuck out the most were Elizabeth Trimm, Andrew Murphy, and Andy Brown. I liked listening to Ms. Trimm speak because of her take-charge attitude; she was not ashamed of her talents in sales and I really respected that she could tell stories like one she did about making more than her bosses and managers when she worked as a sales person. Mr. Murphy had a very captivating way of speaking that could easily keep my attention; he mentioned at one point that to run a business connecting all the pieces and people that you need to work with as one is key to success. He also mentioned the importance of finding people you want to do business with to make your business work. Lastly, Mr. Brown was an interesting panelist as he, similar to Trimm, talked about how he just kept outdoing his bosses or coming up with better business plans than them. Brown also spoke on re-crafting your plan as you go; your plan can’t always stay the same and your approach has to change as your business does.  

This event speaks well to the focus of our class: making a statement with your product. Of course, for digital publishing, you are working your hardest to make your work stand out and achieve its purpose by making it call out to your audience through proper visuals, text, and layout. In a business you are trying to achieve the similar goal of reaching an audience, but the considerations are more comprehensive as a whole company is being pushed to sell a product. Digital publishing can actually be an enormous part of running and advertising a business, especially with the rise of solely online businesses. As for my career path, which is nursing, there’s not too much I can do to apply entrepreneurship to my work. Yet, outside of my career path, I work for my family’s bar, creating flyers, advertisements, and social media pages. So I do have some involvement in the work of digital creations and this panel helped me to focus my attention better on outreach to the consumer and progressing business plans.

Career Panel Flyer

Entrepreneurship: Where to Begin?

I learned a lot at the career panel. John Dinkel, owner of Dinkel Business Development, LLC. Has over 25 years of experience in business development. John started his business after his sister-in-law died of cancer and decided life was too short. Some key tips on how to start a business Dinkel offered are start working your network now and talk to as many entrepreneurs as you can, get as much advice as you can and work as hard as you can, but be humble. Chris Daley, owner of Whirlaway, launched his communication agency in November 2018. Daley’s key advice on how to start a business are build relationships, connect with people on LinkedIn, focus on your strengths, but know what your weaknesses are, and it is all about the quality of what you know not the quantity. Andrew Murphy, owner of Flying Frog Publishing, has a highly successful 16-book series of fun fact titles. Murphy’s tips for starting a business are you need to hustle and put your name out there. Elizabeth Trimm, branch manager for the largest home city Enterprise Rent-A-Car branch in the Baltimore Division, decided to start her own branch since she is a single mom and was making more money than her bosses at her first branch. Trimm’s top three tips on starting a business include knowing what your “why” is, set short-term goals that are achievable, and don’t let anyone get in your way. Andy Brown, owner of a frozen pizza manufacturing company, Eat Pizza, graduated from Stevenson in 2012 and also owns Capitol Music and Andy’s Pizza in Tyson’s Corner, VA. Brown’s advice is that no matter what you are going to need to be able to sell your product or business and that you are going to need to work harder than before. Last on the panel was Garrett Pfeifer. Pfeifer, owner of Maryland Brand Management, stepped into the family business of clothing manufacturing. His advice was never be worried about what people think about you, making the first sale is tough and takes a lot of work, and you just have to go out there and promote your business.

The event was connected to our course in a couple of ways. First, students in the course may have a career goal of digital publishing, so this helps introduce them to the world they eventually want a career in. Secondly, in the course we are going to be helping AWE with their website or something related to digital publishing. By attending the event we were able to learn the ins and outs of what a good business is so that way we can incorporate those tips and advice into our project for AWE. My career goal is to be a labor and delivery nurse; however, I may continue my education to becoming a Nurse Practitioner or Physician’s Assistant and open my own practice. If I open my own practice, I would need to know how to start my business and how to get my name out there, which was addressed in depth at the career panel. I also currently have started two side businesses with my fiancé, so hearing their advice on how to develop or businesses more has definitely helped on where to go next.

Career Panel Flyer